All our properties and markets, especially with the advent of online gaming, we think it makes a lot of sense,” Carlin stated. I think we are at the point in our company’s history where it makes sense to have a unified brand. “This is something we’ve been thinking about for quite a while. and Schenectady, N.Y, it only seemed fitting to make the transition here in Philly. Already having casino operations under the name Rivers Casino in Pittsburgh, Des Plaines, Ill. Greg Carlin, CEO of Rush Street Gaming is looking to unify their brands. However, it looks like the name is history as well. Owned and operated by Rush Street Gaming, SugarHouse paid homage to a large sugar refining operation that was located along the Delaware River. Philly’s first casino will undergo a rebranding. SugarHouse/Rivers Sportsbook is still not available on iOS, an issue that we explained in detail here.SugarHouse Casino is Rebranding to Rivers Casino Philadelphia and Undergoing a $15 Million Makeover This rebranding represents a $15 million reinvestment in the property, and all changes to the facility will be completed by local companies and contractors.Our long-term Plan is to establish continuity across Rush Street’s PA properties, sportsbooks, iGaming and guest rewards programs.

As gaming becomes a 360-degree experience -land-based, mobile, online- a unified brand for Rush Street’s PA properties will best serve the Commonwealth, host communities, guests, and team members.

Continuously improving customer experiences is a shared goal of the PGCB and Rush Street.

That should be welcome news to any interested sports betters in the greater Philadelphia area. Rush Street Gaming presented the launch of an expanded, permanent sportsbook to be built on-site by the end of Summer 2019– this was already in the works. SugarHouse Casino’s rebranding does little to change the existing structure with one major exception.

Fall 2019: Ceremonial Rivers Casino Philadelphia Launch.

End Summer: Launch of expanded, permanent sportsbook.

Early Summer: Begin property transformation, including internal controls (signage, gaming items, etc.).

Now: Announcement of intention to rebrand.

Rivers Philadelphia TimelineĪs for the Philadelphia rebranding, Rush Street Gaming presented the following timeline for the rebranding rollout: We’ve been told that it will be rebranded as BetRivers, while the online casino will likely be branded as Rivers Casino PA. It will become Rivers Sportsbook, which was already expected to launch in PA.

What This Means for Sports Betting and the SugarHouse SportsbookĪs you likely know already, SugarHouse Sportsbook went live for online betting in PA on May 31.

Philadelphia sugarhouse casino